In record time, the DraftKings Sportsbook reached one million sports bets online. It only took one month, but not just any month – it was the company’s “15 minutes” on the NJ sports betting market, as they were the only operator to have a live online product during that time.
DraftKings celebrated on Twitter this September 7th, exactly 31 days since their premiere in the state of New Jersey.
What Was The DraftKings Sportsbook’s Secret?
As we said, DraftKings got a significant head start in NJ sports betting. While we’re unsure of just how prepared the company was for their domination of the market, the first three weeks after the moratorium dropped, we’re sure it helped them reach the 1,000,000 record much faster than it would have otherwise.
We definitely don’t mean to understate just how focused DraftKings executives were on the prize, though. They kept hitting the media with headline after headline, from hiring many new employees to adding Charles Barkley to the team.
They’re not wasting this golden opportunity to hit the headlines, either. Sure enough, they’re celebrating the approaching milestone with an engaging new promotion. In other words, the DraftKings Sportsbook is giving away tons of prizes, topping it off with $10,000 for their one-millionth bettor!
How Does DK Stand Out In NJ Sports Betting?
Players keep coming back to the app for one very good reason – there’s a wide variety of types of wagers to make.
As soon as the DraftKings Sportsbook launched, it came packed with 6 different types of bets – parlays, Moneyline, spread, over/under, in-game prop bets and futures.
All this, available for 32 kinds of sports – Australian football, curling, NFL, NBA, NHL, darts, eSports, MMA, lacrosse and motorsports.
It’s Getting Tense for The DK Sportsbook
As we said, we saw the sunset on the DK Sportsbook’s monopoly the last week of August, when playMGM and SugarHouse joined the party.
It was no surprise, as nobody expected a market of such vast potential like the NJ online sports betting scene to remain quiet for too long.
Once the punches started rolling in, five other online sportsbooks made their grand entries, starting with DraftKings’ long-time competitor, FanDuel.
Those who got a “late” start, like Caesars, William Hill US, 888 Sport and BetStars certainly didn’t stay in the shadows. That doesn’t mean DraftKings doesn’t stand a chance of hitting a second million record any time soon, with football season at the door!
While it took some time for casinos and their sports betting partners to join the NJ online betting scene, the new era of sports betting in America is alive and well in the Garden State.
So, when will DraftKings Sportsbook hit the two million bet milestone? Or three million bets? The competition is heating up, but it is football season.