SugarHouse Online SportsBook & Casino
SugarHouse Sportsbook went live in New Jersey at the end of August 2018 via an integrated online sports betting and casino web site.
New participants are encouraged to signup using the promo code FREESPIN which will entitle them to a 100% matched bonus of up to $250 on first deposits. Players are encouraged to deposit $250 which can be used on the online sportsbook as well as on the online casino platform.
SugarHouse originates from Philadelphia, but is no newcomer to New Jersey. Launched in September 2016, SugarHouse launched PlaySugarHouse.com via Golden Nuggets online gambling license to go live in NJ where they now offer a mobile casino and sports betting.
The SugarHouse Oneline Casino is operated through Rush Street Interactive, and hosts over 200 gaming options – from video poker, table games and online slots to free bonus bingo. The association with a strong partner like Golden Nugget in New Jersey gave SugarHouse the assurance that its entry into this market could be successful. Following on this, SugarHouse is expanding into Sports Betting.
Sugarhouse Sportsbook Review
Overall SugarHouse is a high quality platform offering online casino and sports betting from a shared wallet, which is a first in New Jersey.
SugarHouse is best known for good online innovation options like Jackpot Parlay and its in-game betting and betting variety options. In total – it’s a good platform with excellent variety.
The SugarHouse Sportsbook Betting Platform
Currently not much detail is known about the prospective sports offerings, but we look forward to it going live by football season. Speculatively, we hope to look forward to the following at a minimum:
- Major League Baseball
- Combat sports
- Auto racing
- College football
- College basketball
On the wagering menu, as regards game types, you can look forward to:
- Point spreads
- In-play wagering (bets placed while games are in motion)
- Proposition bets
With Kambi as development partners, we can most probably look forward to a platform which matches the best sports betting sites and apps of Europe, such as Unibet.
We anticipate an easy-to-use and polished product from SugarHouse which will integrate the online casino offerings side by side with sports betting on the site and via their app.
Sports Betting Online In New Jersey
In May 2018 the US Supreme Court struck down the PASPA laws effectively legalizing sports betting. In next to no time, Governor Phil Murphy signed legislation in New Jersey legalizing sports betting. This made it the only the second state to do so, following in the steps of Nevada.
In a comparatively short time the market for sports betting has expanded through the state with Monmouth Park and Borgata receiving the first wagers. They were swiftly followed by Meadowlands, Ocean Resort and Bally’s.
On the online front, DraftKings Sportsbook initiated the online sports betting in NJ with the roll out of its mobile app in August. It’s anticipated that Caesars and MGM will be following suit shortly – as might SugarHouse.
Rush Street & partners
Following on from the US Supreme Court ruling, Rush Street wasted no time in announcing a multi-year partnership with sports betting tech company Kambi for both retail and online sports betting.
Kambi was appointed to integrate the existing online gambling of Rush Street with its own sports betting technology.
Rush Street president Richard Schwartz said of the partnership that “we are confident we have found that partner and, following the recent Supreme Court ruling, look forward to launching a high-quality Sportsbook in the U.S., as well as other regulated markets internationally.”
Kambi is rated as one of the premier sports betting providers internationally. With the Rush Street partnership announced, the group became active in no less than six continents.
Then in June, Kambi teamed up with DraftKings to help create its sportsbook.
The SugarHouse online casino presence in New Jersey, gave Kambi the deal which provided them with an opportunity to enter into the regulated wagering industry locally.
Sugarhouse Online Casino & Sports Betting Site
SugarHouse’s understated entry into the NJ online casino market in 2016 has had the effect of bolstering the GoldenNugget dominance as a month-by-month market leader in the online casino market.
Following the legalization of online casinos in the state in 2013, Golden Nugget has consistently reported the highest revenue, and by June 2018, it has been the only operator to exceed the $200 million mark.
With a solid $1 million contribution from Sugar House monthly Golden Nugget has a reliable partner in SugarHouse.
With great foresight, in November 2017 SugarHouse added a virtual sports betting option to their offering, which set the stage for 2018’s year of legalized sports betting.
The Rush Street/ Kambi association could therefore also signify another potential income stream for SugarHouse. Having announced the partnership with Kambi, Rush Street stated that it “plans to launch a sportsbook solution within selected states where permitted.”
New Jersey, and by extension PlaySugarHouse.com could therefore offer Rush Street its first opportunity at having an online sports betting platform. Not many details are currently available about these proposed developments, although Greg Carlin, the Rush Street CEO clearly had this in mind following the Supreme Court ruling.